Latest generation Mitsubishi Lancer introduced 10 years ago at the Detroit Motor Show, two months before it goes on sale in North America, and it will also be the last.
Speaking to the media on Thursday ahead of next week’s Detroit Auto Show, Don Swearingen, executive vice president at Mitsubishi Motors North America, said that the company will ax Lancer in August.
The decision taken long before Nissan took over the fate of the automotive division of Mitsubishi, Lancer Evolution came after was dropped and is supported by the fact that the car saw sales decline US models by 19 percent in 2016 to just over 14,000 cars, according to data from Autonews.
Instead of waiting for the sedan models to recover, Mitsubishi put most bets on the crossover to stay afloat in the market, including the introduction of a new generation of ASX / Outlander Sport.
This is not the only new vehicle is being developed from the Japanese brand, as it is also preparing a rival Qashqai, which will slot between the Outlander Sport will get smaller, and the regular Outlander will get bigger, and served in 2018. Swearingen says Autonews that is, as-of-yet unnamed model will get a turbocharged engine and technology features a “friendly”. “Frankly, I think of test driving a new vehicle, it will be the best vehicle Mitsubishi has ever produced,” he said.